AppLovin is its own channel. Winning creative is built for it: 45 to 60 second video, plus the playable format players tap mid-game. We build the playable from your product page in about 40 seconds.
Shopify products only for now · we scan your product, then you pick 3 playable styles
Confirm this is your product, then pick your playable styles.
Choose 3 mechanics — or we'll auto-pick a varied set.
The formats that win are a longer video story, 45 to 60 seconds, and a playable a shopper can tap while they are mid-game. Most brands can make the video. The playable is the hard part. We make it from your product page in about 40 seconds.
This is exactly how a shopper meets your playable: mid-game, right after a level. We pull the brand's own shortest Meta ad, then hand off to the playable — skip button, back-to-game countdown and all.
We pull your product photos, colorways, price and copy straight from the page.
Three creative directions — heritage, bold, value — each a real playable you can click through. Every one is checked technically and scored by Gemini.
Enter your email and we send you the AppLovin-ready zip. It is one index.html. Upload it to the dashboard as-is, or open it in Claude Code or Codex to tweak the copy, colors, or mechanic first.
Interactive ads let shoppers rehearse ownership before they buy — so the click carries real intent. The numbers back it up.
Pick the colorway, pack the bag, see it in their hands. The strongest brand playables (New Balance's customizer, Toyota's pack-it, Sephora's try-on) all let shoppers rehearse the product.
On AppLovin, the CTA auto-overlays and the storefront pre-loads in the background as the user plays — so tapping through to buy is near-frictionless. Every playable deep-links to the exact variant they picked.
Interactive CTR runs high by design (90%+ is common). The real win is purchases-per-mille and return on ad spend — what a "rehearse ownership" playable is built to move.
Benchmarks from industry playable-ads research (AppAgent, PlayableMaker, RevX, M+C Saatchi, iOPEX). Directional, not a guarantee — your brand's lift needs its own test.
30 real brands — every one a live playable built from that brand's own product page. Tap any to play it, and it loads into the generator above.